The integration of data analytics in retails refers to the adoption of big data in order to streamline supply chain movement and pricing, thereby enhancing the customer base. It further help retailers to analyze consumer shopping patterns which in turn enables them to formulate efficient business centric strategies to achieve customer retention. These analytics systems also assist in fixed asset management and also helps in predicting market valuation over a stipulated timeframe.
The global data analytics in retails market is presently worth USD 5975.27 million and is poised to amplify at a CAGR of 23.1% over 2022-2030, thereby amassing a valuation of USD 38786.47 million by end of the assessment timeline.
What are the growth determinants and restraints of this business sphere?
The widespread integration of advanced technologies such as AI, Blockchain, and Machine learning, among others into the retail analytics sector is one of the primary factors augmenting the outlook of this marketplace.
Furthermore, escalating demand for dashboard to facilitate data visualization is creating lucrative opportunities for the industry to prosper.
Alongside, rising data generate instances along with surging cloud adoption across various sectors are positively swaying the dynamics of this business vertical.
Moreover, prompt digitalization and growing R&D activities is the field are adding momentum to the progression of global data analytics in retails market. Besides, the growing adoption of e-commerce solutions across various organizations is stimulating the overall dynamics of this business vertical
Also, high economic developments across the major economies and shifting inclination of the masses towards online shopping are aiding the overall expansion of this marketplace.
Additionally, rising expenditure on big data analytics tools by companies to enhance operational efficiency, employee productivity, and product innovation is bolstering the overall industry growth.
On the contrary, rising consumer data safety concerns coupled with dearth of skilled professionals in the field are hindering the remuneration scope of this market vertical.
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Segmental assessment of the market
By Component
- Software
- Services
By Deployment
- On-Premise
- Cloud
The cloud segment is expected to amass notable gains over 2022-2030 ascribing to the rapid adoption of cloud based services across various sectors owing to their easily accessible nature.
By Organization size
- Large Enterprise
- Small & Medium Enterprise
By Application
- Sales & marketing analytics
- Supply chain operations management
- Merchandising analytics
- Customer analytics
- Others
The customer analytics segment is slated to generate significant returns over the stipulated timeline owing to the increasing demand for customer behavior assessment to help companies in framing effective retention strategies.
What is the fastest growing region in the business vertical?
North America, Europe, Middle East & Africa, Asia Pacific, and South America are the major regions constituting the geographical ambit of global data analytics in retails market. Among these, Asia Pacific is projected to capture a substantial revenue share over 2022-2030. This is attributable to the booming e-commerce sector, widespread technological developments in the field, and rapid internet penetration in the region.
Insights to the competitive ambit of the market
The prominent players defining the competitive hierarchy of this business vertical are Adobe Inc., 1010data, Inc., Altair Engineering, Inc. (ANGOSS Software Corporation), BeMyEye Holdings Ltd., Clickworker GmbH, FLIR Systems, Inc., HCL Technologies Limited, IBM Corporation, Information Builders, Inc., Bedrock Analytics Corporation, Microsoft Corporation, Teradata Corporation, MicroStrategy Incorporated, QlikTech International AB., Oracle Corporation, Roamler B.V., Salesforce.com, Inc., SAP SE, SAS Institute Inc., TIBCO Software, Inc., and Field Agent Inc., TopMission (Hereby, CrowdSystem Holding, Ltd.)
Notably, in January 2021, Microsoft Corporation announced the launch of its cloud technology with an aim to enable retailers to efficient manage their supply chain, analyze customer behavior while facilitate prize optimization.
Major questions answered in the report:
- What is the growth rate projected for global data analytics in retails market over 2022-2030?
- What are the major segments covered in the global data analytics in retails market report?
- Which is the fastest growing region in the global data analytics in retails market?
Key takeaways from the report
- The global data analytics in retails market is presently worth USD 5975.27 million and is poised to amplify at a CAGR of 23.1% over 2022-2030, thereby amassing a valuation of USD 38786.47 million by end of the assessment timeline.
- The major segments covered in the market are component, deployment, organization size, and application.
- Asia Pacific is poised to dominate the market in terms of revenue share.
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