Market expansion is anticipated to be aided by advancing fashion trends, rising disposable income, and shifting consumer lifestyles and preferences. One of the key factors influencing the market is the rising awareness of the fabric used to make underwear. The demand for the product is being driven by the availability of goods made of various fabrics, including cotton, polyester, nylon, rayon, silk, and cotton blends. To appeal to a wider consumer base, manufacturers concentrate on intimate product designs and patterns like thongs, C-string, tanga, and jockstraps among others.
Due to their greater openness to novel and unconventional products than previous generations, millennials are driving the demand in the men’s underwear market. Millennials’ high demand for novel and cutting-edge goods in terms of colour, fabric, print, and style is giving manufacturers new opportunities. It is anticipated that consumers will be encouraged to choose products other than the traditional hues as a result of the introduction of goods with new colour shades by companies like Jockey, Garçon Model, and N2N, among others. It is anticipated that the growth of contemporary retailing establishments like supermarkets, specialty shops, pharmacies, and discounters will increase product visibility and reach.
Businesses are concentrating on R&D to create products that can fit people of all sizes and shapes. The competition in the market is being fueled by innovation in advanced tailoring and new fabric types like modal, viscose, or merino wool that help regulate temperature and reduce moisture. For instance, Saxx provides 3D hammock-shaped pouches that reduce chafing by preventing skin-to-skin contact with the help of mesh panels and concealed stitching. Additionally, nine fabric panels have been used to create a 3D shaping around the thighs, glutes, hamstrings, and quads for improved fit, feel, and functionality.
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Global Underpants Market: Major Players
Duluth Trading
ThreeGun
LangSha
Calvin Klein
MiiOW
Aimer
MeUndies
Pull-In
Embry Form
Phillips-Van Heusen
Jack Adams
Jockey International
ManiForm
Ralph Lauren
Byford
GuJin
2(X)IST
Triumph
Tingmei
Iconix Brand Group
Hanesbrands
J.C. Penney
NanJiren
American Eagle Outfitters
Global Underpants Market: By Types
Cotton
Silk
Linen
Global Underpants Market: By Applications
Man
Women
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Global Underpants Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Underpants market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
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