Processed Potato Market: Overview
The rise in demand for frozen French fries from fast-food outlets is mostly to blame for the rise in sales of processed potato goods.
Due to rising consumer demand for processed foods, better farming techniques, affordable availability, and shifting consumer preferences for convenience foods to save time and effort, processed potato snacks are in high demand in the food and beverage industry. These factors have all been driving the global potato processing industry. Other reasons influencing market expansion include easy accessibility, convenient packaging, growing urbanisation, higher standards of living, shifting middle-class lifestyles, and rising disposable income.
Due to increased vegan food products’ appeal in developed nations due to rising health consciousness and concerns for animal cruelty, the market for processed potatoes is expanding with promising possibilities. Additionally, in order to meet their nutritional demands, health-conscious consumers are favouring healthier snacks such sweet potato fries, organic potato chips, and others cooked in olive oil. Baked potato chips are a healthier option that appeals to consumers who are health-conscious because they contain 50% less fat and 14% less calories than conventional potato chips. In order to boost sales, ready-to-cook potato items like fries and snacks are marketed with labels like “vegan” or “organic.” The desire for organic, plant-based flavours and potato goods with clean labels has increased in recent years.
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In addition to having a lengthy shelf life, frozen potatoes are packed with vitamins and nutrients. Additionally, there include antioxidants, fibre, magnesium, and vitamin B6. Fresh potatoes are processed using specialised machinery at a very low temperature to produce frozen potatoes.
Additionally, the growth of the female labour force, the time constraints that occur from it, and domestic socialisation all contribute to the increase in sales of frozen potato products. Young professionals living alone and the rise of nuclear families have given market participants new ways to expand their reach.
Acceptance of Western culture and a rise in consumer demand for freshly prepared foods are seen to be driving forces behind the need for convenience foods, which in turn supports the expansion of the frozen potato products sector.
Global Processed Potato Market: Major Players
Agristo
Farm Frites
Ballreich’s
J.R. Short Milling
Cape Cod
PepsiCo
McCain
Pringles
Intersnack
Utz Quality Foods
Lamb Weston
AGRANA
Better Made
Mikesell’s
Shearer’s
J.R. Simplot
Golden Flake
Kraft Heinz
Kettle Brand
Global Processed Potato Market: Types
Frozen
Chips & Snacks Pellets
Dehydrated
Global Processed Potato Market: Applications
Snacks
Ready-to-Cook
Prepared Meals
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Potential dynamics, such as the necessity of fast food and quick service restaurants, are a significant driver of the global industry. These eateries provide dishes that are mass-produced and are luring more and more consumers. The ease they offer and the superior food at these establishments are helping them grow in popularity. Additionally, they are economical in terms of both money and time. Fast food and quick service restaurants are becoming more and more popular as a result of how well they cater to shifting consumer demands. Due to the development and expansion of these quick-service restaurants, or QSRs, the demand for frozen potatoes has skyrocketed.
The health risks associated with eating processed foods, the high levels of acrylamide in snack foods, and the high cost of storage and transportation are the main issues restraining the growth of the market for potato processing products. Maintaining a constant or year-round supply of their products at a reasonable price is difficult for suppliers of processed potato products.
