The increasing recognition of the health benefits of Probiotic and Prebiotic Yogurt acts as a driver to the growth of this market. Regular consumption of Probiotic and Prebiotic prevents the growth of dangerous bacteria’s inside the digestive tract, that leads to better nutrient absorption and bowel movement.
The Probiotic and Prebiotic Yogurt helps to minimise the risk of Type-2 Diabetes and Colorectal Cancer. Companies like Nestle, Yoplait Dannon, and Chobani are the major shareholders of this market.
However, the hike in the cost of research and development poses a threat to the market. The growing demand for functional foods is expected to amplify the industry’s growth.
Probiotic and Prebiotic Yogurts can suppress short-term appetite and can be effective in controlling food intake. For instace, yogurt was found to have higher cloying effects than Iso-Caloric fruit-based or dairy fruit beverages.
The effect was enriched when yogurt was enhanced with 6 gm. of Inulin, which is a Prebiotic. Yogurt Drinks are the 2nd largest in the Sub-Segment of the Market.
The Yogurt drinks market is set to record a CAGR of 7%, over the next few years of the predicted market growth. Health benefits and the highly-digestive character of these drinks over other normal drinks are boosting the yogurt drinks market.
The anthropology of youngsters of the 25-35 age group are associated with the major consumption of yogurt drinks.
The access to ready-made pack of functional drinks for on-the-go consumption is one of the popular trends in this market. Probiotic and Prebiotic products are easily accessible and faster to pick, eat and drink.
Market segment by Type, covers
- Plain Yogurt
- Flavored Yogurt
- Fruited Yogurt
Market segment by Application can be divided into
- Elderly People
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- June 2017: Yoplait launched a new product called Oui, a French-style yogurt, that was based on a recipe used by a company in France. The product is manufactured by whole milk only and comes in a French-made glass pot.
- July 2017: Danone signed an agreement with Lactalis to sell Stonyfield, one of its U.S. dairy subsidiaries, at $875 Million
- October 2017: Grupo lala also completed the purchase of Brazilian Dairy company Vigor Alimentos, S.A. at a value of R$ 5,025 Million.
Major Competitive Market Players:
The global Probiotic and Prebiotics Yogurt Market is differentiated by the rapidly changing consumer demands.
The market is majorly fragmented due to the presence of variety of small and large vendors, who compete on price, reputation, distribution, quality and innovation.
The Intense competition among the vendors, accompanied with quick technological changes, constitutes a significant risk for vendor operations.
The global Probiotic and Prebiotic Yogurt Market is classified by product type into plain, drinkable, flavoured and fruited yogurt.
The increasing customer base for these products has called for an increase in their availability in a variety of retail stores such as supermarkets and hypermarkets, making it easier for consumers to buy them.
Some of the other segments are as follow:
By Product Form
By Fat Content
By Distribution Channels
Super or Hyper markets
MIDDLE EAST AND AFRICA
Conclusion and COVID-19 IMPACT:
COVID-19 has affected the global economy in three main ways: Firstly, by directly affecting the production and demand. Secondly, by creating supply chain and market disruption. And thirdly, by the financial impact on firms and financial markets.
Researchers who are monitoring the situation across the globe explain that the market will generate remunerative prospects for producers post COVID-19 crisis.
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