Auguest 16, 2021, New York, USA – MVNO stands for Mobile Virtual Network Market It refers to the mobile providers that don’t possess their own network. Actually, they are the reseller for wireless communication Services. A Mobile Virtual Network Operator (MVNO) is a company that provides mobile phone services but doesn’t have its own licensed frequency allocation of radio spectrum.
MVNO’s are communication service providers, but they don’t have their infrastructure. Instead, they use the capacity of MNO’s (Mobile Network Operators) to deliver services. MVNO basically resells services and mobile products from an actual operator but under a different name.
How does Mobile Virtual Network Operator (MVNO) Work?
For example, suppose operator A has all the infrastructure, including switches, billing systems, and provisioning systems. If someone is looking to start a telecom business with minimal investment, then MVNO may be the best option.
An MVNO will buy services in bulk from a well-established operator, then change the brand name to meet their needs and market the services and products as an operating company. The actual operator would be transparent to the end customer, and the customer will feel like they are an end customer of MVNO.
Depending on the situation, an MVNO might purchase infrastructure components from operators and then pay them accordingly. For example, An MVNO might prefer to use the operator’s network, or an MVNO could use the charging system and network of the operator. And the MVNO can set up the rest of the components, such as customer care and provisioning, etc.
MVNO’s are fully in control of the SIM card, branding and marketing, billing, and customer care operations.
Virgin Mobile UK is the first commercial MVNO in the UK, launched in 1999, and now has over 4 million customers in the UK.
Benefits of the Mobile Virtual Network Operator (MVNO):
- Designed for Individual Need: Mobile operators often offer generic services to try and reach millions of businesses and consumers with a uniform approach. MVNO’s are able to focus on particular segments of the market and offer customized plans that cater to them, such as consumers (youth, travelers) or businesses (workforce, WAN network, IOT, etc.).
“MVNOs are now best positioned to address some specific communities’ needs and deliver segmented services to niche-market verticals.” – Pascal Prot, CEO, Legos”
- Service Focus: MVNO’s don’t require large investments or a large workforce to build or maintain networks. This allows them to focus entirely on customers and provide a better customer experience than Mobile Network Operators.
- Lower Price: MVNO’s can offer better pricing and benefits than MNO’s for the same reasons.
The Global Mobile Virtual Network Operator (MVNO) Market Forecast:
The Global Mobile Virtual Network Operator (MVNO) market was worth USD 61.9 billion in 2020, and it is projected to grow to USD 91.63 billion by 2026, at a CAGR of 6.75% over the forecast period 2021-2026. New technology available in the current market, such as ML, e-Sim, AI, and edge computing, offer new opportunities for the MVNO market.
As MVNO’s are well established in the developed market, MVNO‘s will have an increasing demand in the developing markets.
In recent years, competition has shifted from pricing to value-added services and product differentiation in the MVNO market due to the prominence of MNO’s in the low-cost cellular services market in both developed countries and developing countries.
Market growth is being driven by the increasing penetration of mobile devices. According to GSMA, the number of mobile subscribers has increased from 4.66 billion in 2015 to 5.59 billion in 2019. It also predicted that 72% of the global population would subscribe to a mobile service by 2020.
In the future, there will be an increase in demand for Mobile Virtual Network Operators (MVNO) due to increased services like cloud, Machine to Machine (M2M) transactions, and mobile money.
The market is expected to grow due to increased government initiatives such as the Digital Single Market (DSM) strategy, which aims to eradicate copyright issues and geo-blocking problems and provide better network service access to consumers in Europe.
The Key Players in the Global Mobile Virtual Network Operator (MVNO) Market:
The main factor that will hinder the growth and development of MVNO is the low priority given by MNO’s to the MVNO customers.
The Key Market Players in This Reports Includes:-
Virgin Media Business (UK), DataXoom(US), Lebara(UK), KDDI(Japan), Asahi Net(Japan), Virgin Mobile USA(US), TracFone Wireless(US), Ting(US), Red Pocket Mobile(US) , Consumer Cellular(US), Giffgaff(UK), Kajeet(US), Boost Mobile(Australia), Airvoice Wireless(US), Asda Mobile(UK), Lycamobile(UK), Tesco Mobile(UK), PosteMobile(Italy) and Voiceworks(Netherlands).
To expand their market presence and increase their customer base, these players have used various growth strategies like partnerships and new service launches.
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The Covid-19 Impact Analysis:
To ensure business continuity due to the COVID-19 outbreak, many businesses, particularly in heavily affected countries, allow their employees to work remotely (WFH) to help them manage their business. Vodafone UK reported a 50% increase in internet traffic. Orange Espana offers customers access to free data bundles.
The COVID-19 pandemic will increase the need for flexible and agile work styles and push the adoption of communication services that help to improve work-life balance. In the midst of the global pandemic, telecom regulators postponed plans for the 5G spectrum auction.
The Global Mobile Virtual Network Operator (MVNO) Market Report Highlights:
The two main factors that have a significant impact on the growth of The Global Mobile Virtual Network Operator (MVNO) market include the increasing number of people who have access to mobile phones and the advancement in the wireless services industry.
Globally, mobile phone users were estimated to be around 4.3 billion in 2017. This number is likely to rise as individuals own multiple handsets.
This has led to a growing demand for low-cost plans and excellent customer relations management services.
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