Global Textured Butter Market was valued at USD 1.87 billion in 2022 and expected to grow at a CAGR of 5.3% during the forecast period.
Textured butter is a type of butter that has a distinct texture and flavour profile. It is made by blending butter with various ingredients, such as salt, herbs, spices, or other flavourings, to create a spreadable butter with a unique taste and texture. The texture of textured butter is achieved through a process called “whipping,” which involves beating air into the butter to create a light and fluffy consistency. This process also helps to incorporate the flavouring’s evenly throughout the butter, resulting in a smooth and consistent product.
Textured butter is often used as a condiment or flavouring agent for various dishes, such as bread, vegetables, meats, or seafood. It can also be used in baking recipes to add a unique flavour and texture to cakes, cookies, or pastries. Textured butter is available in a wide range of flavours, such as garlic, herb, truffle, and spicy, and is often sold in small containers or jars. It is also possible to make textured butter at home by blending softened butter with desired flavouring’s using a food processor or mixer.
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Covid-19 Impact:
The COVID-19 pandemic has had both positive and negative impacts on the textured butter market. Here are some of the key ways that the pandemic has affected the industry:
Positive Impacts:
Increased Demand for Home Cooking: With people spending more time at home due to lockdowns and social distancing measures, there has been a surge in home cooking and baking. This has led to increased demand for high-quality ingredients, including textured butter, which can add flavour and texture to homemade dishes.
Online Sales and Delivery: Many consumers have shifted their purchasing habits towards online channels due to safety concerns and restricted movement. This has resulted in increased sales of textured butter through e-commerce platforms, as well as delivery services provided by grocery stores and food retailers.
Negative Impacts:
Disruptions to Supply Chains: The COVID-19 pandemic has disrupted global supply chains, which has affected the availability of raw materials and packaging materials for the production of textured butter. This has led to shortages in some regions and increased costs for manufacturers.
Reduced Sales in Foodservice Sector: The foodservice industry has been hit hard by the pandemic, with many restaurants and catering services temporarily closed or operating at reduced capacity. This has led to a decline in sales of textured butter to the foodservice sector, which is a significant market for this product.
Increased Costs of Production: The COVID-19 pandemic has led to increased costs for manufacturers due to additional safety measures, increased sanitation requirements, and reduced workforce availability. This has resulted in higher production costs for textured butter, which may be passed on to consumers in the form of higher prices.
Market Dynamics:
Drivers:
Flavour and Texture Enhancer: Textured butter can enhance the flavour and texture of dishes, making them more enjoyable and appealing to consumers. This has contributed to the popularity of textured butter among food manufacturers, chefs, and home cooks.
Versatility: Textured butter is a versatile ingredient that can be used in a wide range of dishes, including baked goods, sauces, spreads, and dressings. Its versatility has made it a popular choice for food manufacturers and chefs.
Premiumization: Textured butter is often perceived as a premium product, and its use can elevate the quality and appeal of dishes. This has contributed to the demand for textured butter in high-end restaurants, hotels, and other foodservice establishments.
Convenience: Textured butter is easy to use and can be stored for long periods without spoiling, making it a convenient ingredient for home cooks and food manufacturers.
Growing Demand for Bakery Products: The demand for bakery products is on the rise, driven by factors such as changing consumer tastes, increasing disposable income, and busy lifestyles. Textured butter is a key ingredient in many bakery products, which has contributed to the growth of the textured butter market.
Increasing Consumer Awareness: As consumers become more aware of the quality and origin of their food, there is a growing demand for high-quality ingredients such as textured butter. Consumers are willing to pay a premium for products that are perceived as high-quality, which has contributed to the growth of the textured butter market.
Market Segmentation:
By Products
- Unsalted textured butter
- Salted textured butter
By Nature
- Conventional butter
- Organic butter
By End-use
- Household
- Hotels/restaurants/cafes (HoReCa)
- Food and beverage industry
By Distribution Channel
- Online retail
- Direct
- Indirect
Key Player:
Some of the key players operating in the market are:
- Flechard
- Uelzena Group
- Royal VIV Buisman
- LACTALIS Ingredient
- Middledale Foods
- PIERMEN
- Michigan Milk Producers Association
- Kriemhild Dairy Farms
- Lakeland Dairies
Regional Analysis:
Europe: Europe is one of the largest markets for textured butter, driven by the popularity of bakery products in the region. Countries such as France, Germany, and Italy are major consumers of textured butter, which is used in a wide range of baked goods.
North America: The North American market for textured butter is also significant, driven by the popularity of the product in the foodservice industry. Textured butter is used in a wide range of dishes in restaurants, hotels, and other foodservice establishments in the region.
Asia-Pacific: The Asia-Pacific region is an emerging market for textured butter, with increasing demand for bakery products and growing consumer awareness of premium ingredients. Countries such as China, Japan, and India are expected to drive the growth of the textured butter market in the region.
Middle East and Africa: The Middle East and Africa region is also an emerging market for textured butter, driven by the growing demand for bakery products and the increasing popularity of premium ingredients. Countries such as Saudi Arabia, UAE, and South Africa are expected to contribute to the growth of the market in the region.
Latin America: The Latin American market for textured butter is relatively small but is expected to grow in the coming years. The growing demand for bakery products and increasing consumer awareness of premium ingredients are expected to drive the growth of the market in the region.
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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors.
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Key Points:
- Define, describe and forecast Textured Butter market by type, application, end user and region.
- Provide strategies for company to deal with the impact of COVID-19.
- Provide enterprise external environment analysis and PEST analysis.
- Provide market dynamic analysis, including market driving factors, market development constraints.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
- Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
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