Global Makeup Brush and Tool Market
The global Makeup Brush and Tool market was valued at USD 2.05 billion in 2022 and expected to grow at a CAGR of 8.9% during the forecast period.
Makeup brushes and tools are essential accessories used in the application of makeup. They include a range of products such as brushes, sponges, applicators, and other tools designed to help apply and blend makeup effectively. Makeup brushes are typically made from synthetic or natural materials, such as animal hair, and come in various shapes and sizes for specific uses.
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The increasing popularity of makeup artistry and beauty trends has driven the demand for makeup brushes and tools, leading to a growing market for these products.
Growing demand for cosmetics: The increasing demand for cosmetics is one of the significant factors driving the growth of the makeup brush and tool market. With the rising number of beauty influencers, social media, and e-commerce, the cosmetics industry has witnessed significant growth, leading to an increase in the demand for makeup brushes and tools.
Rising awareness about makeup application techniques: The growing awareness about different makeup application techniques and the use of different brushes for specific purposes have increased the demand for various makeup brushes and tools.
Increasing disposable income: The rise in disposable income has led to increased spending on cosmetics and personal care products, leading to growth in the makeup brush and tool market.
Advancements in technology: With advancements in technology, manufacturers are developing innovative makeup brushes and tools that offer better precision and accuracy in application, leading to an increase in demand.
Sustainable and eco-friendly products: Consumers are becoming more conscious of the environmental impact of their purchases, and there is a growing demand for eco-friendly and sustainable makeup brushes and tools.
Counterfeit products: The increasing availability of counterfeit makeup brushes and tools is a significant challenge faced by the market, leading to decreased consumer trust and revenue loss for established players.
Regulations: The makeup brush and tool market is subject to various regulations, such as product safety regulations and labelling requirements, which can affect the market’s growth and profitability.
Impact of COVID
The COVID-19 pandemic has had a significant impact on the makeup brush and tool market. With the closure of physical stores and reduced footfall in malls and retail stores, the makeup brush and tool market witnessed a decline in demand. The pandemic has also led to supply chain disruptions, resulting in delays in the delivery of raw materials, production, and transportation of finished goods.
However, the pandemic also led to a surge in e-commerce sales as people turned to online shopping to fulfil their beauty needs. Many consumers were also experimenting with new makeup techniques and looks while staying at home, which resulted in a rise in demand for makeup brushes and tools.
Overall, the COVID-19 pandemic has brought about a shift in consumer behaviours and has forced companies to adapt to new ways of doing business. As the world adjusts to the new normal, the makeup brush and tool market is expected to rebound and continue its growth trajectory.
Product Insights
Makeup Brushes & Other Tools: This segment includes various types of brushes such as foundation brushes, blush brushes, powder brushes, contour brushes, eyeshadow brushes, lip brushes, and others. Other tools include sponges, applicators, and beauty blenders.
Eyelash Tools: This segment includes eyelash curlers, eyelash extensions, false eyelashes, and mascara wands.
Cosmetic Type Insights
Both synthetic and organic cosmetics are commonly used with makeup brushes and tools. Synthetic cosmetics are usually made from chemical-based ingredients, while organic cosmetics are made from natural ingredients. The market share of each type of cosmetic can vary based on factors such as consumer preference, price, and availability. However, there is an increasing trend towards the use of organic cosmetics, as consumers are becoming more aware of the potential health and environmental impacts of synthetic ingredients
Market Segmentation:
Based on Product
- Makeup Brushes & Other Tools
- Eyelash Tools
- Disposable Makeup Tools
- Sponge
- Others
Based on Cosmetic Type
- Organic Cosmetics
- Synthetic Cosmetics
Based on Application
- Professional
- Personal
Based on Distribution Channel
- Online
- Offline
Key Player:
Some of the major companies operating within the market are
L’Oréal,
Estée Lauder Companies,
LVMH,
Shiseido Company,
Limited, Paris Presents Incorporated,
BEAUTYBLENDER,
NEW AVON COMPANY,
ETUDE HOUSE, Inc.,
Chanel,
Watsons,
ZOEVA US,
MAKE UP FOR EVER,
Amway,
Innisfree,
Morphe Brushes,
Helen of Troy,
Mary Kay Inc.,
Revlon,
Hakuho-do,
CHIKUHODO Co.,Ltd.,
e.l.f. Cosmetics, Inc,
L Brands,
Conair Corporation,
MAKE-UP ART COSMETICS,
SEEDBEAUTY,
KYLIE COSMETICS BY KYLIE JENNER.
These players are focusing on product innovation, expansion, and partnerships to strengthen their market position and meet the growing demand for Makeup Brush and Tool globally.
Regional Analysis:
North America: The North American market for makeup brushes and tools is expected to grow at a significant rate due to the increasing popularity of makeup and skincare products among the younger generation. The United States dominates the market with a large number of market players, followed by Canada.
Europe: The European market for makeup brushes and tools is also expected to grow due to the increasing number of professional makeup artists and beauty influencers in the region. The United Kingdom, Germany, France, and Italy are the major countries contributing to the growth of the market in the region.
Asia Pacific: The Asia Pacific market for makeup brushes and tools is expected to grow at the fastest rate due to the increasing demand for makeup and skincare products among the growing middle-class population in countries such as China, Japan, South Korea, and India. Additionally, the region is home to several major manufacturers and exporters of makeup brushes and tools.
MEA: The Middle East and Africa market for makeup brushes and tools is expected to grow moderately due to the increasing adoption of makeup and skincare products in the region, driven by the rising fashion industry and increased awareness about beauty and personal care.
Latin America: The Latin American market for makeup brushes and tools is expected to grow at a moderate rate due to the increasing awareness about personal grooming and beauty trends in the region. Brazil and Mexico are the major countries contributing to the growth of the market in the region.
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Reasons to Purchase this Report:
The report provides quantitative and qualitative aspect for the market in terms of value and volume, along with supporting market trends, challenges, restraints.
The report provides an in-depth analysis from both production and consumption point of view at the regional and country level. Key Factors considered within the report scope are Production capacity by countries/regions, average price, consumption ratio, revenue earned and gross margin.
The report provides competitive analysis of around 30-50 companies operated in the market, these companies are bifurcated into niche players, the leaders and major contenders. The companies are analysed in terms of following factors such as:
- Business Model
- Production Capacity, Revenue, Sales, Gross Margin
- Key Business Strategy
- SWOT Analysis
In terms of competitive landscape, the report provides distinctive factors that would help the end user in taking a key decision within the business:
- Company Share Analysis from 2018-2022
- Company Analysis by Revenue and Sales
- Company Production Capacity, Gross Margin
- Company Share Analysis by Application/End Use
- Company Share Analysis by Product/Specification
Key Points:
- Define, describe and forecast Makeup Brush and Tool market by type, application, end user and region.
- Provide strategies for company to deal with the impact of COVID-19.
- Provide enterprise external environment analysis and PEST analysis.
- Provide market dynamic analysis, including market driving factors, market development constraints.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
- Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
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