Cognac & Brandy Market: Overview
Cognac is a widely used cosmopolitan beverage that is sold in around 160 countries. Everyone enjoys drinking cognac in a different way. While French consumers are rediscovering Cognac long drinks as an aperitif, English consumers enjoy Cognac neat and in cocktails. Rappers and an increasing number of hipsters in America favour cognac, although cognac consumption during meals is quite prevalent in China. In emerging markets for cognac, such South Africa and Oceania, the focus is on individuality. They all share a desire for elegance and unmatched quality, which unites these astute buyers.
A distilled alcohol known as brandy is created from fermented fruit juice. Although brandy is typically created from grapes, it can also be produced using apples, pears, plums, and other types of fruit, each of which has a unique flavour and personality. One of the key factors driving the growth of the worldwide brandy market is the expanding popularity of cocktail culture in tandem with the rising trend of socialising in restaurants and bars, especially among young people. Another significant element driving growth is the rising demand for premiumization in the food and beverage (F&B) business as well as the rising popularity of gourmet cooking.
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In addition, the industry is expanding as a result of growing demand for organic alternatives, food tourism, and culinary services. The coronavirus sickness (COVID-19), lockdowns imposed by various governments, and the temporary closure of bars and restaurants have all contributed to the market’s present negative growth. Worldwide brandy consumption on premises has decreased as a result of this. Once these restrictions are loosened, the market is anticipated to rebound.
Brandy is a spirit or distillate with a 35–60% alcohol level that is produced from wine, fruit juices, and mashes. With added caramel flavouring and colouring, it is aged for three to twenty years in oak barrels. Its moderate use can have a number of health benefits, including boosting immunity, enhancing heart health, decreasing ageing, lowering cancer risk, and relieving cold and cough symptoms since it contains antibacterial, antioxidant, and polyphenolic chemicals. It is commonly used in culinary arts to flavour soups, de-glaze pans, flambe desserts and entrees, and prepare sauces, cakes, puddings, and butter. It is also widely drank as a digestive and base spirit in cocktails.
Global Cognac & Brandy Market: Major Players
Old Admiral
Martell
Dreher
Remy Martin
Men’s Club Brandy
Emperador
Honey Bee
McDowell’a No.1
McDowell’s VSOP
Hennessy
Global Cognac & Brandy Market: Types
Cognac
Armagnac
Spanish Brandy
Pisco
American Brandy
Others
Global Cognac & Brandy Market: Applications
Supermarket & Malls
Brandstore
E-commerce
Others
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Although consumers in the aforementioned locations are undoubtedly familiar with cognac, the recent spike in demand for premium liquor experiences has completely changed the landscape and opened up new opportunities for the cognac sector in terms of both value and volume growth. However, it will be interesting to observe how the well-known brands in the cognac industry will continue to innovate and pave the way for new competitors to strengthen their position in the market. The key driver of the cognac and brandy market’s expansion is cognac’s exclusivity. In addition, brandy is produced using the fermented juice of several fruits, including cherries, plums, and apples.
A diverse spectrum of consumer bases are drawn to these variations. Due to the increasing demand from customers, several small taprooms and brewers are experimenting with tastes. The occasions for serving and enjoying various cognacs are also evolving significantly. Cognac variations seem to be pushing it into regular drink cabinets of North American consumers, moving from being a traditional digest and a casual drink for special occasions. Due to the fact that premium alcohol kinds undergo laborious distillation procedures in addition to being infused with high-quality ingredients, demand for premium liquor continues to soar.
