Baking Powder Market: Overview
In the production of bakery goods such bread, tarts, pies, pastries, biscuits, and cakes, baking powder is a crucial ingredient. A higher-quality baking powder is thought to be necessary for improved baked goods in terms of flavour, colour, and texture. Because of this, the market has seen continuous demand over the past few years. The widespread use of baking powder in the food processing sector has persisted even as customers’ preferences for healthier food have increased. As a result, the market for baking powder has historically been remarkably stable.
The demand for processed and packaged foods is expected to increase as COVID-19 tightens its noose around the globe. Consumers have evolved a distinct habit of hoarding on goods they deem vital in the midst of the current crises. As a result, customers like food items with a longer shelf life as they perceive prolonged self-isolation. A growing demand in the packaged and processed food categories is projected to hinder growth in this market as well since baking powder is frequently a major ingredient in packaged foods.
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Additionally, baking powder holds the largest market share among all bakery ingredients. It is a good source of protein, vitamins, and carbohydrates, all of which are needed for baked goods. The advent of an organic form is anticipated to boost the industry in addition to the many functional features of baking powder. Wheat baking powder has been a godsend for bakeries and confectioneries all over the world. It is perfect for use in healthier variations of well-known baked goods because it has low cholesterol and saturated fat.
The market of today provides more and more opportunity for innovation. Some of the well-known firms have launched R&D projects in response to changing consumer preferences and their willingness to spend money on organic goods. One of the top manufacturers of biodegradable ingredients in the world, Jungbunzlauer, has, for example, introduced a sodium and potassium microencapsulated glucono-delta-lactone-based healthy baking powder. These mixtures demonstrated excellent baking performance while cutting the salt content to zero. Numerous such breakthroughs are anticipated to take place soon, facilitating expansion of the global industry.
Major Players
Clabber Girl Corporation
Blue Bird Foods India
Hansells Food Group
ACH Food Companies
The Kraft Heinz Company
AB Mauri
Corbion
Eagle International
Ward McKenzie
Weikfield Products Private
Types
Tartar-based Baking Powder
Phosphate-based Baking Powder
Phosphate Free Baking Powder
Applications
Breads
Pancakes
Muffins
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Baking powder will continue to be a vital product utilised in the industry even as bakeries quickly adjust to shifting consumer tastes by offering healthier and vegan variations. In the last few years, the demand for nutritious snack foods has skyrocketed. Retailers have been forced to quadruple the amount of aisle space set aside for healthy food as a result. Leading brands are concentrating on portfolio and capacity expansion, thus this market will continue to grow strongly. Additionally, it will profit from the sharply expanding demand for cookies and biscuits. Tartar-based baking powder is anticipated to continue to dominate all other product kinds. The segment will grow as consumer demand for bakery goods increases. In addition, baking powder made from phosphate is anticipated to grow in popularity over the next few years.
The population’s changing lifestyle is one of the key factors anticipated to propel the growth of the baking powder and mixes market during the forecast period. Additionally, it is projected that rising convenience food demand would further fuel the market for baking mixes and powder. Additionally, the prevalence of low-trans-fat and gluten-free products is expected to reduce the market growth for baking mixes and powder. On the other hand, the market expansion for baking powder and mixes is anticipated to be hampered in the upcoming period by the stringent restrictions pertaining to the quality standard.
