The global market for sugar reduction is estimated at around USD 16.5 billion in 2020. This figure is expected to grow to USD 20.6 billion by 2025. This will result in an increase of 4.5 percent over the forecast timeframe.
The food additive can duplicate the outcome of sugar in taste but generally have fewer food calories/energy; that food additive is called a sugar substitute or sugar reduction. The demand for sugar reduction has increased due to consumer perceptions and recognition of an imbalance in energy between calories burned and calories consumed. This imbalance in food calories is a result of factors like the increase in urbanization as well as an increase in the consumption of processed food and drinks as well as sedentary lifestyles, which are all contributing to the increase in instances of chronic diseases.
The trend has caused consumers to choose appropriate sugar reductions that do not increase the calories consumed. The global market for sugar reduction size is also expected to undergo a significant change due to an “all-natural” trend resonating in the world market, and the firms that are in the market are poised to detect the pulse of the demand-driven dynamics and respond with new sugar reduction solution products that aren’t just minimally processed, but also have characteristics that are clean and align with sustainable practices of consumption.
The World Health Organization (WHO) has confirmed that excessive consumption of sugar is an increased risk of diabetes, obesity and cardiovascular diseases (CVDs). According to the WHO has also reduced its recommendations for the consumption of sugars added to the diet from 5 to 10% from the energy source of the typical diet.
Many clinical and scientific studies have shown that an excessive intake of sugar with a higher risk of certain degenerative illnesses like diabetes, obesity and heart disease; therefore, the strong consumer’s desire to reduce sugar intake in their diets and the growing demands for sugar reduction are significant factors in the growth of market’s revenue from sugar reduction.
Market Trend and Dynamics of the Global Sugar Reduction Market:
Sweet Perceptions are enhanced by Natural Sugar Reduction/Substitutes. The Growth of Natural Sweet Reduction is faster compared to Artificial Intense Sweeteners.
In the beginning, sugar reduction thrived on synthetic alternatives for sucrose such as Aspartame, Saccharine and Acesulfame potassium. They dominated the market due to strong demand from the developed market and great consumption. Globally, the market of sugar reduction experiencing a distinct shift due to the growing popularity in clean-labelling products has helped natural sweeteners like monk fruit and stevia to see increased sales.
In addition to the taste issues, The other function in sucrose can be fulfilled through the addition of soluble fibres, which work in the capacity of a bulking ingredient, resulting in sugar reduction, without affecting the sensory characteristics of food matrices. Businesses in the industry of sugar reduction like Roquette have already started to work on sugar reduction products. The firm has come up with Nutriose, a line of soluble fibres that have less calories (2kcal/g) than sugar and is a reliable and clean-label solution to projects to reduce sugar.
Asia Pacific Region remains the Fastest Growth Market for Sugar reduction during 2019-2026.
The Fastest Growth Market for sugar reduction in Asia Pacific Region during 2019-2026.
The mature markets in North America and Western Europe remain the dominant market for sugar reduction. In 2018, Sugar Tax was the important regulatory and policy-level initiative, which came into effect. It has given a boost in the sugar substitute and processed food segments. The reduction in sugar and the reformulation is now in the spotlight with rapid growth in the number of companies that provide less sugar but with the same flavour and texture.
Sugar substitute sales are predicted to witness growth above the average globally in the developing market of the Asia Pacific and Africa, and middle-east. Sugar reduction is not a trend anymore, but rather common practice in the world food and beverage industry since it is believed to be in line with the purchasing habits of consumers. Food and beverage manufacturers of products that reduce sugar share are required to dramatically cut down on the amount of sucrose in their beverages, bakery products, breakfast cereals, beverages, and even the nutrition of infants.
Beverages are among the most important segments where sugar reduction is a major topic of discussion up. In addition to the demand from consumers for products with less sugar and a growing preference for sugar alternatives, there has increased demand for regulators and governments to be involved in controlling sugar consumption.
The Key Market Segmentation of the Global Sugar Reduction Market:
Global Sugar Reduction Market can be divided into Product Types, Packaging Types, Applications, and Geographical landscapes, etc.
Sugar Reduction Market Segmentation By Product Type:
- Aspartame
- Acesulfame potassium
- Saccharine
- Sucralose
- Stevia
- Sugar Alcohols
- Others
Sugar Reduction Market Segmentation By Application:
- Food and Beverage
- Table-top
- Beverages
- Bakery & Confectionery
- Other Processed Foods
- Pharmaceuticals
- Personal Care and Cosmetics
Sugar Reduction Market Segmentation By Geographical Landscape:
- North America
- Europe
- Asia Pacific
- South America
- Middle East and Africa
Major Key Players in the Global Sugar Reduction Market Are:
- Amalgamated Sugar
- ADM
- Celanese Corporation
- Roquette Freres SA
- Ajinomoto Co.
- Cargill Inc.
- Tate&Lyle
- PureCircle Limited
- Ingredion
- JK Sucralose inc
- Danisco A / S
The Covid-19 Impact Analysis:
The global market for sugar reduction is greatly affected by the uncertain circumstances of the pandemic that have occurred around the world. The effect of COVID-19 has impacted the supply chain of final products as well as the raw ingredient materials. It is believed that the North American region, followed by the Europe and Asia Pacific region, plays a crucial role in the marketplace due to the concentration of key companies operating from these regions.
Thus the market for supply is expected to experience difficulties since sugar reduction that is produced by a variety of major companies in these regions serve consumers around the globe. But, the consumption in regional markets is predicted to experience an increase in the market since consumers are increasingly focused on keeping weight off and following various eating habits to ensure good health. All of this is expected to boost the demand for sugar substitutes.
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